The Smartwatch Market Has a Purpose Problem
Every tech company sells a smartwatch. Almost none of them can explain why you need one.
Every major tech company sells a smartwatch. Almost none of them can tell you what it’s actually for. Fitness tracking? Your phone does that. Notifications? Glancing at your wrist saves maybe two seconds. Payments? Convenient until the battery dies at checkout. The Apple Watch comes closest to justifying its existence, largely because of its health sensors and emergency features. For someone managing a heart condition or training seriously, it earns its place. For everyone else it is an expensive second screen. The next smartwatch worth buying won’t track your steps. It’ll do something your phone genuinely cannot. Until then, the industry is selling solutions to problems nobody has.
